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Brand Deep Dives
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Golf Content & Brand Consulting
The business of
modern golf.
I built Vanity Golf by covering the brands, products, and trends shaping modern golf. Today, I use that perspective to drive strategy and revenue for companies across the golf industry.
01About
Vanity Golf began as my own attempt to build a golf apparel brand. Along the way, I realized what I enjoyed wasn’t selling clothes — it was shaping the creative direction, finding ways to grow the business, and understanding what makes people care about a brand.
That curiosity turned into content.
But my experience goes beyond content. After running my own startup, earning my MBA, and nearly a decade in enterprise sales and strategic partnerships, Vanity Golf has become a way to bridge my professional career with my passion for golf.
02Services
03Why Vanity Golf
Strategy informed by what golfers are actually paying attention to.
Most consulting leans on research reports, historical data, or assumptions about what consumers want. Useful, but always a step behind.
Vanity Golf gives me another source of information: the audience itself. Every piece of content becomes a small consumer experiment.
That feedback loop gives me a constantly evolving read on modern golf consumers.
04Content & Insights
Understanding golf by talking about it every day.
My content is where I test ideas, study consumer behavior, discover emerging brands, and stay connected to what's actually happening in golf.
05Selected Partnerships
Current Brand Partners
From emerging startups to established golf brands, I partner with companies that want to connect with the next generation of golfers.
06Who I Work With
Emerging Brands
Clarify your positioning, build awareness, and turn a great product into a brand people care about.
Established Golf Companies
Understand changing consumer tastes and connect with a new generation of golfers.
Brands Entering Golf
Navigate golf culture, partnerships, creators, and opportunities without forcing your way into the sport.
Golf Operators
Optimize the business behind the experience through technology strategy, tee sheet optimization, and pro shop modernization.
Building something in golf? Let's talk.
Whether you're launching something new, repositioning an existing brand, trying to reach a different golfer, or simply want another perspective on where the industry is heading, I'd love to hear what you're working on.
Start a Conversation07Contact
Tell me what you're working on.
Short is fine. I read everything myself.
michael@vanitygolf.com